Catalina Walsh Creative Director & Senior Bilingual Copywriter
The magic happens when everyone involved in the process is inspired to elevate the concept every step of the way.
TV & Online Video in English
Spectrum One - Special Report- TV
What started as a request for a Hispanic Market DRTV commercial to run in a few test cities became the best performing Spectrum commercial nationwide in both the General and the Hispanic markets. The GM campaign first ran in January 2023 and due to its unprecedented success, it ran again in June 2023. Role: Creative Director & Senior Copywriter.
Spectrum One - What's Good?- Online
Digital campaign featuring Tony Baker and Kevin Fredericks as part of the multicultural launch campaign for Spectrum One. The campaign received the 2023 Faxies Audience Engagement & Experience Honorable Mention for New Product or Launch. Role: Original concept.
Spectrum One - Word of Mouth - TV
DRTV produced in collaboration with TelevisaUnivision featuring their star, Clarissa Molina in her first English speaking commercial. This was a great follow-up to Special Report, and did almost as well, becoming the second top performing Spectrum campaign in GM. Role: Creative Director & Senior Copywriter.
Spectrum Internet - Science Fair: Rocket - Online
The mission was to reach out to low-income families and motivate them to apply for a $30 credit on their Internet service through the Affordable Connectivity Program (ACP), and then subscribe to Spectrum Internet. The success of this campaign led to further promotion of Spectrum’s partnership with ACP and further commitment to assisting qualifying families. Role: Creative Director and Senior Copywriter.
Spectrum Internet - Science Fair: Electricity - Online
The mission was to reach out to low-income families and motivate them to apply for a $30 credit on their Internet service through the Affordable Connectivity Program (ACP), and then subscribe to Spectrum Internet. The success of this campaign led to further promotion of Spectrum’s partnership with ACP and further commitment to assisting qualifying families. Role: Creative Director and Senior Copywriter.
Huge Deal - Spectrum Mobile - TV
Spectrum Mobile was announcing its lowest price yet and the lowest among key competitors. They needed a memorable, disruptive, highly impressionable DRTV commercial and Huge Deal delivered just that. The results were high conversions and an overall successful campaign. Role: Senior Copywriter.
Print & Digital Marketing Assets in English
Herbalife Event & Product Launch Flyers
Herbalife Launch of Distributor App HN MyClub
A successful, high-visibility campaign aimed at driving Herbalife Nutrition Distributors to download and regularly use the new HN MyClub App. These are some of the multiple assets created. Role: Senior Copywriter.
Targeted Email
Paid Facebook Ad
App Store Product Listing - Google
Slider on MyHerbalife.com
This was a slider image published on the Distributor’s website MyHerbalife.com. After pushing to use this image, instead of traditional on-brand images, we doubled the average CTR that slider images get on this page.
Call Center Hold Message
© 2023 Catalina Walsh